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Wednesday 15 September 2010

Tokidoki

Tokidoki (which when translated from Japan means “sometimes”) is the Japanese style company created in the year 2005 by the Italian artist called Simone Legno along with his business partners, Pooneh Mohajer and ivan Arnold. The company has created many different products such as, footwear, small toys, jewellery, vinyl figures and t-shirts. The company has to be the closest to making authentic manga outside of Japan. Since launching, Tokidoki has created the Tokidoki for LeSportsac line of handbags in collaboration with LeSportsac (each bag comes with a Qee, a toy collaboration for Toy2R, inside carabiner on stretch cord and a ball chain).
The first print was introduced in spring 2006, originally named Tokidoki, but deemed by fans as '"The Original Print", which includes Sandy and her Cactus Friends, along with the Moofia minions. Since then many other characters have been released and featured on LeSportsac bags and the prints have also expanded to other merchandise such as jewellery. The Tokidoki for LeSportsac line of handbags have been highly sought after, with rare prints and bags reaching bids up to three or four times the retail price on eBay, leading to the production of many illegal attempts to copy the bags.
Tokidoki have created many characters that are now trademarked by Tokidoki. These characters include, Sandy, Sabochan, Mozzarella, Leche, Adios, Ciao Ciao, Skeletrino and Skeletrina, plus many more characters, some of these are the main sets but there is many more sets which their characters fall under. The company also includes many clothes such as t-shirts, hoodies and jackets made for men, women and children. They also include accessories such as jewellery, watches and belt buckles.
The company has been known to team up with other companies such as Levi’s, Skull Candy, New Era and many other companies. Tokidoki has been running for five years.

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